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Leading Change, With a New Preface by the Author
book

Leading Change, With a New Preface by the Author

by John P. Kotter
October 2012
Intermediate to advanced
208 pages
4h 24m
English
Harvard Business Review Press
Content preview from Leading Change, With a New Preface by the Author

5 Developing a Vision and Strategy

Imagine the following. Three groups of ten individuals are in a park at lunchtime with a rainstorm threatening. In the first group, someone says: “Get up and follow me.” When he starts walking and only a few others join in, he yells to those still seated: “Up, I said, and now!” In the second group, someone says: “We’re going to have to move. Here’s the plan. Each of us stands up and marches in the direction of the apple tree. Please stay at least two feet away from other group members and do not run. Do not leave any personal belongings on the ground here and be sure to stop at the base of the tree. When we are all there . . .” In the third group, someone tells the others: “It’s going to rain in a few ...

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Publisher Resources

ISBN: 9781422186442