Book description
Become a more effective leader—cut the jargon and say what you meanLeveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace.
To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas.
- Understand why jargon is reviled, yet ubiquitous
- Learn why "business speak" gets in the way of business
- Discover what kind of language influences and inspires others
- Convey ideas with clarity, energy, and conviction
- Approach all communication as an act of leadership
Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
Table of contents
- PREFACE AND ACKNOWLEDGMENTS
-
INTRODUCTION
- STORY 1: “AM I BEING FIRED?”
- STORY 2: “WE WANT HER OFF OUR ACCOUNT TEAM”
- STORY 3: “WHAT EXACTLY ARE YOU SAYING?”
- THE RAMIFICATIONS OF JARGON
- JARGON IS EVERYWHERE IN THE WORKPLACE
- IF YOU WANT TO LEAD AT WORK, THIS BOOK IS FOR YOU
- THE HUMPHREY GROUP
- HOW THIS BOOK IS STRUCTURED
- ABOUT THE EXAMPLES
- SUMMARY
- NOTE
-
PART I THE MANY FACES OF JARGON
- INTRODUCTION TO PART I: WHY DOES JARGON EXIST AND WHY SHOULD LEADERS CARE?
- INSPIRATIONAL LEADERS THROUGHOUT HISTORY HAVE SPURNED JARGON
- RESPECTED CORPORATE LEADERS ALSO SKIP THE JARGON
- BUT THERE ARE SOME BENEFITS TO JARGON…
- THE MANY FACES – AND CONSEQUENCES – OF USING JARGON
- WHY JARGON EXISTS: THE SPECTRUM
- SUMMARY
- NOTE
- 1 YOU MUST START WITH LEADERSHIP
- 2 THE (FEW) BENEFITS OF JARGON
- 3 ASSUMPTION-DRIVEN JARGON
- 4 INFLATION JARGON
- 5 LACK-OF–CLARITY JARGON
- 6 OBFUSCATION JARGON
-
PART II USE THE LANGUAGE OF LEADERSHIP
- INTRODUCTION TO PART II: USE THE LANGUAGE OF LEADERSHIP
- WHAT IS THE LANGUAGE OF LEADERSHIP?
- HOW TO USE THE LANGUAGE OF LEADERSHIP
- REPEATABLE COMMUNICATION METHODOLOGY
- SUMMARY
- 7 ADOPT THE LEADER'S MINDSET
- 8 SCRIPT YOURSELF AS A LEADER
- 9 USE THE LANGUAGE OF LEADERSHIP
- 10 THE LANGUAGE OF LEADERSHIP IS…VISIONARY
- 11 THE LANGUAGE OF LEADERSHIP IS…AUDIENCE-CENTRIC
- 12 THE LANGUAGE OF LEADERSHIP IS… JARGON-FREE
- 13 THE LANGUAGE OF LEADERSHIP IS… AUTHENTIC
- 14 THE LANGUAGE OF LEADERSHIP IS…PASSIONATE
- 15 THE LANGUAGE OF LEADERSHIP IS…CONFIDENT
- 16 THE LANGUAGE OF LEADERSHIP IS…POSITIVE
- 17 THE LANGUAGE OF LEADERSHIP IS…DIRECT
- 18 THE LANGUAGE OF LEADERSHIP IS…CONCISE
- 19 THE LANGUAGE OF LEADERSHIP IS… PROFESSIONAL
- 20 THE LANGUAGE OF LEADERSHIP USES…RHETORIC
- CONCLUSION
- ABOUT THE AUTHOR
- INDEX
- EULA
Product information
- Title: Leading Through Language
- Author(s):
- Release date: December 2015
- Publisher(s): Wiley
- ISBN: 9781119087717
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