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Leading Through Language
book

Leading Through Language

by Bart Egnal
December 2015
Intermediate to advanced
256 pages
5h 1m
English
Wiley
Content preview from Leading Through Language

19 THE LANGUAGE OF LEADERSHIP IS… PROFESSIONAL

It was time for the town hall of a pharma company I'll call RX. The 5,000 employees in attendance were excited about the keynote speaker. Two months ago, their CEO had proudly announced that Khalil was leaving their competitor to take over as RX's head of marketing. This was a real coup; Khalil had earned a reputation as a marketing genius and had helped RX's competitor increase its market share through savvy messaging to physicians who prescribed their drugs.

Now he was on RX's team, and everyone was excited to hear what he had in store. As the town hall began, RX's CEO Rebecca came to the podium and addressed the crowd. Rebecca was known for her polished talks – the organization called her the “Steve Jobs” of pharma. She always came across as supremely precise and professional. Like Jobs, she was known for meticulous preparation, and in her introduction of Khalil it was evident she had invested ample time in positioning him the right way.

After outlining his credentials and qualifications, she wrapped up: “So, in summary, it gives me great pleasure to welcome Khalil to our leadership team. For the last several years we developed a high level of respect for his work when he was working for our competition. We know he is a passionate, driven, genuine person. In fact, we came to admire him so much we decided to hire him. And I believe I speak for us all when I say we are very excited to hear his thoughts on how we can become the ...

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Publisher Resources

ISBN: 9781119087717Purchase book