Moving to the “Big Time”
After several years of success and with the stock market flying high in the late 1990s, Rebecca decided to jump on the opportunity and take her company public. At that time, going public seemed to be the pot of gold at the rainbow’s end, and she felt this step would add validity to her business. Truth be told, there was just a bit of glamour to the whole idea of becoming an overnight millionaire and CEO of a public company. And that’s exactly what happened, when Neutral Posture became the first woman-owned business ever to trade on NASDAQ. Listed as NRTL on the NASDAQ ticker, the stock was priced at $6.25 for the initial public offering, which gave the company a market cap value of about $18MM.
One of the major changes ...