Chapter 20. Business Capabilities, Rules, and Value

“Price is what you pay. Value is what you get.”

Warren Buffett

The triad discusses delivering value to the business in other ways.

Business Capabilities

Cathy would like to provide customers with discounts for repeat business to keep them loyal to Sam’s store. She’s heard rumors about a competitive CD rental store that Salvatore Bonpensiero is opening in town the end of the week. Cathy has a vague idea for new things she can do for her customers, such as giving discounts for renting a lot of CDs.

Debbie notes that the system currently does not keep track of the number of rentals for each customer. She roughly estimates that it would take at least an iteration to start keeping track of ...

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