About the Authors
Alistair Croll is a founder, bestselling author, and conference organizer. After a decade as a product manager in deep tech at Eicon, Primary Access, and 3Com, he cofounded Real User Monitoring pioneer Coradiant. He cofounded the Year One Labs accelerator and spent three years as a visiting executive at Harvard Business School. Alistair is a sought-after public speaker who’s launched and chaired several leading technology conferences, including the Enterprise Cloud Summit, Cloud Connect, Strata, Startupfest, and FWD50. In addition to Lean Analytics, he’s the author of Managing Bandwidth, Complete Web Monitoring, and Just Evil Enough, a subversive marketing playbook. You can find him at alistaircroll.com.
Ben Yoskovitz is an entrepreneur, investor, and author with over 26 years of experience in technology businesses. He started his first company in 1996 while completing university. In 2011, he joined GoInstant as VP Product. The company was acquired in September 2012 by Salesforce.com. Currently, Ben is Founding Partner at Highline Beta, a venture studio and corporate innovation consulting business. He spends most of his time working with founders to build their startups from 0 to 1. Ben has been writing online since 2006. His latest work can be found at his newsletter, Focused Chaos, where he writes about startups, product management, and venture studios. He regularly speaks at startup conferences and events, including the Lean Startup Conference, Crunch Conference, ...
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