March 2024
Beginner to intermediate
440 pages
11h 57m
English
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Chapter 25. Media Site: Lines in the Sand
Click-Through Rates
(Click-through rates also apply to UGC sites)
A well-placed, relevant ad will get clicked more, but no matter what, ads are a numbers game: even the best ads seldom get as much as 5% click-through rates.
A May 2012 study by CPC Strategy listed the top 10 comparative shopping sites, along with their click-through rates where applicable (Bing and TheFind don’t charge for clicks).[122] See Table 25-1.
Table 25-1. Top 10 comparative shopping sites
Comparison shopping engine | Conversion rate | Cost-per-click rate |
2.78% | Too early to know[a] | |
Nextag | 2.06% | $0.43 |
Pronto | 1.97% | $0.45 |
PriceGrabber | 1.75% | $0.27 |
Shopping.com | 1.71% | $0.34 |
Amazon Product Ads | 1.60% | $0.35 |
Become | 1.57% | $0.45 |
Shopzilla | 1.43% | $0.35 |
Bing | 1.35% | N/A |
TheFind | 0.71% | N/A |
Global search marketing agency Covario reported in 2010 that the average click-through rate for paid search, worldwide, was 2% (see Table 25-2).
Table 25-2. Average click-through rate for paid search
Bing | 2.8% |
2.5% | |
Yahoo! | 1.4% |
Yandex | 1.3% |
Affiliate marketer Titus Hoskins says that 5–10% of the visitors he sends to Amazon ultimately buy something, and that this is significantly higher than revenues from competing affiliate platforms.[123] Amazon and other general-purpose retailers also reward affiliate partners more handsomely than some more narrowly focused companies, because an affiliate referrer gets a percentage of the entire shopping cart. So if ...
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