Integrating design into Agile is never easy. Sometimes it causes a lot of pain and heartache. Jeff learned that firsthand when he was at TheLadders. After spending some time trying to integrate UX work with an Agile process, Jeff was feeling pretty good—until one morning his UX team delivered the diagram below (Figure IV-1). This diagram visualized all of the challenges the team was facing as they tried to integrate their practice into Agile. It served initially as a large slice of humble pie. Ultimately, though, it provided the beginning of conversations that helped Jeff, his UX team, and the rest of TheLadders’ product development staff build an integrated, collaborative practice.
Figure IV-1. The UX team at TheLadders expressed their feelings about our Agile/UX integration efforts
In the years since this diagram was created, we’ve been fortunate to work with lots of companies on this challenge. We’ve worked with companies that spanned a broad range of industries, company sizes, and cultures. We’ve helped media organizations figure out new ways to deliver and monetize their content. We’ve built new, mobile-first sales tools for a commercial furniture manufacturer. We’ve consulted with fashion retailers, automotive services companies, and large banks to help them build Lean UX practices. We’ve worked with nonprofits to create ...
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