November 2022
Beginner to intermediate
339 pages
9h 16m
English
Content preview from Learning Google Analytics
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Chapter 1. The New Google Analytics 4
This chapter introduces the new Google Analytics 4 (GA4) and explores why it was developed. We’ll see where Google felt its predecessor, Universal Analytics, was lacking and how GA4 means to strengthen those areas with the foundation of a new data model.
We’ll also look at how the Google Cloud Platform (GCP) integration with GA4 enhances its functionality and get a first look at the use cases that will help illustrate the new capabilities of GA4 and get you started with your own data projects.
Introducing GA4
Google Analytics 4 was released out of beta and introduced as the new Google Analytics in early 2021. Its beta name “App+Web” was replaced with Google Analytics 4.
The key differences between GA4 and Universal Analytics highlighted in GA4’s announcement post were its machine learning capabilities, unified data schema across web and mobile, and privacy-centric design.
Google had been planning the release of GA4 for many years before its public announcement. After its release, Google Analytics became the most popular web analytics system, yet in 2021 its design still reflected the design goals of the previous 15 years. Although the platform has been enhanced over the years by the dedicated Google Analytics team, there were some modern challenges that were more difficult to solve: users were asking for single customer views for web and mobile apps rather than needing to send data to two separate properties, Google Cloud was a leader in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.