November 2022
Beginner to intermediate
339 pages
9h 16m
English
Content preview from Learning Google AnalyticsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A
- A/B website testing, Google Optimize-Google Optimize
- accuracy of model
- incremental benefit versus, Accuracy Versus Incremental Benefit
- performance and resources versus, Model Performance Versus Business Value
- precision and recall versus, Scoping Data Outcomes-Scoping Data Outcomes
- ack (acknowledge) from Pub/Sub, Pub/Sub
- activation datasets, Dataset Organization
- Admin API, Exporting GA4 Data via APIs
- propertyID via, Running Data API Queries
- Ads Personalization
- Google Signals, Google Signals
- user identification method, Google Signals
- NPA (no personalized ads), User Properties
- Google Signals, Google Signals
- aggregate data
- aggregate behavior of customers (see audience segmentation use case)
- aggregate tables
- audience segmentation use case, Data Storage: Transformations of Your Datasets
- BigQuery partitioned tables, Creating Partitioned BigQuery Tables from Your GA4 Export-Creating Partitioned BigQuery Tables from Your GA4 Export
- dashboards, Aggregate Tables Bring Data-Driven Decisions
- aggregating wide data into long, Example of tidying GA4 data
- DAG aggregating GA4 export, DAGs
- Reports section of GA4, GA4 Reports-GA4 Reports
- Library Collection, GA4 Reports
- Ahava, Simo, Custom Field Configuration, Learning Resources, Certifications
- Airflow (see Cloud Composer/Airflow)
- analytics database features, When to Use BigQuery
- Analytics Mania for GA4 tutorials, Learning Resources
- analytics workloads, Data Storage-Data Storage
- analytics.js, GA4 Deployment
- analytics_{yourpropertyid} dataset, Linking GA4 with BigQuery
- anonymous data, User Privacy
- privacy ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.