5
INTRODUCTION
TOC
8
INTRODUCTION
14
BEAUTY
42
WIT AND WHIMSY
74
SIMPLICITY
112
SUBTLETY
134
VIRTUOSITY
156
TYPOGRAPHY
194
MATERIALITY
222
MISCELLANY
ALABAMA
ALASKA
CALIFORNIA
COLORADO
CONNECTICUT
FLORIDA
GEORGIA
HAWAII
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
LOUISIANA
MARYLAND
MASSACHUSETTS
MICHIGAN
MINNESOTA
MONTANA
MISSOURI
NEBRASKA
NEVADA
NEW JERSEY
NEW MEXICO
NEW YORK
NORTH CAROLINA
OHIO
OREGON
PENNSYLVANIA
RHODE ISLAND
SOUTH CAROLINA
TENNESSEE
TEXAS
UTAH
VERMONT
VIRGINIA
WASHINGTON
WISCONSIN
ARGENTINA
AUSTRALIA
AUSTRIA
BELGIUM
BRAZIL
CANADA
CROATIA
DENMARK
FRANCE
GERMANY
HUNGARY
ICELAND
INDIA
IRAN
IRELAND
ISRAEL
ITALY
KUWAIT
LEBANON
MEXICO
NETHERLANDS
NEW ZEALAND
NORWAY
PERU
PHILLIPINES
PORTUGAL
ROMANIA
RUSSIA
SINGAPORE
SLOVENIA
SPAIN
SOUTH AFRICA
SWEDEN
SWITZERLAND
TAIWAN
TURKEY
UKRAINE
UNITED KINGDOM
SUBMITTING FIRMS SUBMITTED ENTRIES SELECTED ENTRIES
BY THE NUMBERS:
The wonderful thing about design is its diversity, its individuality. For every problem there are
an infinite number of solutions. In the face of such inestimable quantity, however, successful
design is nonetheless a qualitative experienceone in which context is as important as con-
tent, and for which concept trumps all. How then, does one go about assembling a collection
of design work, and presenting it in a way that is both meaningful and informative?
In compiling this book, we considered origin, intent, and authenticity as qualifying factors (in addition,
of course, to an underlying commitment to graphic excellence). We received more than 3,000
submissions, contributed from 38 U.S. states and 40 countries. Of these, some 300 are presented
here as representative of the best work being done in their respective localities. To better present
the solutions, they are collated based on their qualitative attributes, rather than being organized
simply by client type or industry. As you review this book, consider the work both individually
and collectively. Each entry is included for its own merit, but each spread and each section also
contains its own, secondary, narrative. We hope that it will inform, entertain, inspire, and enlighten.
Enjoy.
The wonderful thing about design

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