Wit and Whimsy: Intelligence, humor, double entendre, and folly. With winks
and nods, these works elicited in us some visceral response that still lingers in
our visual and intellectual memory. From esoteric homage to downright goofiness,
we include here a selection of work that made us smile.
W
44
LETTERHEAD & LOGO DESIGN
9
LEWIS COMMUNICATIONS—NASHVILLE | ART DIRECTOR ROBERT FROEDGE | CLIENT CAREER ENTERTAINMENT T.V.
FACING PAGE, TOP | WATTS DESIGN | DESIGNER PETER WATTS | CLIENT VICKI FREEMAN
FACING PAGE, BOTTOM | WATTS DESIGN | DESIGNER PETER WATTS | CLIENT TOM FREEMAN
46
LETTERHEAD & LOGO DESIGN
9
1 PUNCHCUT | ART DIRECTOR JARED BENSON | DESIGNERS JARED BENSON, KEN OLEWILER | CLIENT PRAEDURUS
2 KINETIC SINGAPORE | ART DIECTORS PANN LIM, ROY POH, LENG SOH | DESIGNER LENG SOH | CLIENT PULLING STRINGS
3 ALPHABET ARM DESIGN | ART DIRECTOR AARON BELYEA | DESIGNER RYAN FREASE | CLIENT GHETTO ABNORM MUSIC
1
2
3
47
WHIMSY
STUDIO A | ART DIRECTORS ARMANDO ANDRADE, VERÓNICA MAJLUF
DESIGNERS CLAUDIA JENSSEN, WALTER GUARDIA, ANA CECILIA PAZOS
| CLIENT MAGENTA AIR

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