
Job:03170 Title: Logolouge Master Library Vol 4 (Rockport)
Page: 13
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Job:03170 Title: Logolouge Master Library Vol 4 (Rockport)
Page: 13
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FutureBrand
on Perú brand
As told by Gustavo Koniszczer,
FutureBrand, Buenos Aires, Argentina
“Perú is considered one of the world’s
six cradles of civilization. Its culture is extremely
rich. The country had been using different logos
to promote tourism, exports, investment, and
more, but it didn’t have an offi cial country brand.
“Thankfully, Perú is a short country name. Our
idea was to express that simple name in a
personalized way and create a brand that
refl ected ...