
Job:03170 Title: Logolouge Master Library Vol 4 (Rockport)
Page: 15
012-029 03170.indd Sec1:15 9/21/11 5:08 PM
Text
Job:03170 Title: Logolouge Master Library Vol 4 (Rockport)
Page: 15
8
7
Seb Lester
on Emer Swift
As told by Sebastian Lester, London
“The Emer Swift is a bicycle intended
for a rider who wants a fast bike with the agility
of modern BMX geometry—a real niche market
whose members would most certainly have an
eye for detail. The bike’s logo had to indicate
quality. Emer Bicycles, a small, independent
company that produces small runs of limited-
edition items related to BMX, wanted to convey
speed and dynamic energy. And I used to
compete in ...