16.
And Where WasStrategy When theGlobal FinancialSystem Collapsed?
THE PRECEPTS OF STRATEGY have helped make companies more competitive, alert to their circumstances, and resilient. Why, then, toward the close of 2008 did many enterprises thoroughly dosed in the discipline become enmeshed in a worldwide financial crisis, with some accused of precipitating it? Were the ideas behind the revolution at fault? Did strategy consultants lead astray the management of the great banks and financial service firms? Looked at from a certain distance, perhaps through eyes inflamed with rage or disappointment, the evidence suggests a fairly decent case for the prosecution.
Begin with the element of propinquity. The consultants were clearly there in the alley ...
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