There are a number of reasons why you may want to create or customize a Magento 2 theme:
The first and most obvious reason to customize your Magento 2 theme is that this can help you to distinguish your store from your competitors.
Customizing your Magento 2 theme can also allow you to better integrate extensions from Magento Connect into your store, with additional features.
If you have an existing website and wish to add e-commerce by integrating Magento 2 around the existing system, theming Magento 2 can make sure that there is visually seamless integration between the two systems.
Theming Magento 2 can also be useful in order to customize your store to reflect the different expectations of your customers from ...
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