March 2017
Intermediate to advanced
699 pages
14h 28m
English
book
Magento 2 - Build World-Class online stores
by Fernando J. Miguel, Ray Bogman, Vladimir Kerkhoff, Bret Williams, Jonathan Bownds
Content preview from Magento 2 - Build World-Class online storesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. Designs and Themes
Selling online, as with brick-and-mortar retailing, is more than simply having products to offer to customers. Buyers make purchases based on many things apart from the item itself. Customers want to understand the purpose of the retailer and have confidence that the seller is legitimate, safe, and honest. Corporations have spent billions over the years creating this understanding among their active and potential customers, through logos, design, copy, and service. Creating this understanding is called branding.
For an online store, branding is very important. However, unlike the offline shopper who drives to a store, parks, and enters the store to spend several minutes shopping; an online shopper may click to your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.