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Magento Search Engine Optimization
book

Magento Search Engine Optimization

by Robert Kent
January 2014
Beginner to intermediate
132 pages
2h 59m
English
Packt Publishing
Content preview from Magento Search Engine Optimization

Optimizing our titles, content, and meta information

Within CMS, category, and product pages, there will always be the option to specify Page Title, Meta Description, and Meta Keywords, and most importantly, the ability to add content to the page.

If we take a look at a normal Search Engine Results Page (SERP)—in this case Google—obtained using the search query Magento open source download, we will see that two of these elements are used directly in the result listings (Title and Meta Description):

Optimizing our titles, content, and meta information

The code used to display the preceding result is as follows:

<title>Open Source Ecommerce Software &amp; Solutions | Magento</title> <meta name="description" ...
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Publisher Resources

ISBN: 9781783288571