January 2014
Beginner to intermediate
132 pages
2h 59m
English
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Summary
In this chapter, we have looked at how e-commerce tracking enables a whole host of new features within the Google Analytics panels. We've also seen ways to use secondary dimensions and advanced filters to provide us with more comprehensive reports.
With the implementation of custom event tracking, we've also seen how we can capture the identity of anyone who clicks on the phone number of our website and then goes on to become a paying customer.
We've also looked at how Multi-Channel Funnels provide insights into ways in which different conversion paths interact with one another and how we can better analyze cross-channel marketing campaigns.
A/B testing is a large subject, and we have briefly touched upon the two most popular tools available. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.