Reading and writing challenges and needs
It may surprise you to find that even your choice of font or margin layout impact on whether your written English is intrinsically fit for your international target audience. There is a commercial need to address the overall look and legibility of your writing, as this chapter will show.
All readers have needs, whether internal readers within our organization or external readers. Both are likely to have the same concerns when they read business communication. Indeed, whether our writing succeeds or fails depends very much on readers’ reactions to the following statements or questions:
I like the look and feel of this.
This is important.
It is clearly in my interests to read this and/or ...
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