September 2009
Beginner to intermediate
152 pages
2h 24m
English
Content preview from Make an Impact with Your Written English
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Making an impact through written word power
Great writing is how you can make your mark and it sets you apart from the rest. Why not be proud to make a difference and improve performance too? After all, nobody ever made it to the top by blending in. The right impact puts you in pole position to secure the right responses and sell whatever it is you need to sell. The wow factor can be as simple as words that stand out from the page.
Powerful descriptions sell
For practical examples let’s look at the world of online auctions. Two separate sellers each has one of two identical brand new CDs to sell. Seller 1 simply lists the CD’s title (and spells it wrong) and names the asking price. Seller 2 writes the CD’s title ...
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