Why Spend the Time on Social Media?
Social media is about entering a conversation with a diverse group of people. Each nonprofit, whether it has a staff of 1 person or 1,000, has something profoundly personal at the heart of it. You can take your organization to the next level by unlocking the magic of social media and its power to connect your ideas, culture, and mission to a broader community (Figure 1.1).
Figure 1.1 Social media is all around us
In Chapter 2, we’re going to start getting interactive with you and ask questions about the particular social media needs of your nonprofit. But here, in Chapter 1, we’ll get right to the ...
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