Making a Metaverse That Matters

CHAPTER 4Kid Stuff: Minecraft, and the Rise of Roblox

User Base Snapshot:

58.8 million average daily active users in Q3 2022.

• Daily active users over the age of 13 grew by 34 percent year over year in Q3 2022 and accounted for 54 percent of all DAUs.
• Fastest-growing age cohort in Q3 2022 was 17-to-24-year-olds, which grew by 41 percent and accounted for 22 percent of hours spent on the platform.

32 million+ user-generated experiences on the platform; dozens have 1 billion+ visits.

Over 12 million developers and creators on the platform.

• 2.7 million creators earned Robux during June 2022 by creating experiences in Roblox Studio.

$600 million+ earned by the community in 12 months (Q4 2021–Q3 2022), up from $538.3 million in 2021.

Demographics and Activity:

As of Q2 2022, users over 13 years old made up over 53 percent of the Roblox user community, with the fastest-growing age group between 17 and 24.

Roblox reports that the vast majority of the top 10,000 community developers by earnings or hours of engagement in their experiences are over 18 years old. “For example, about 90 percent of developers of the top 1,000 games by earnings are over the age of 18.”

Most active users by location in 2021:

• United States
• Brazil
• UK
• Philippines
• Mexico

Data courtesy Roblox

On a cool spring afternoon in 2021, Richard Nelson finally stepped onto the tree-lined Roblox campus in San Mateo for the first time. He had actually joined the company in 2020 at the height of the pandemic, ...