April 2022
Intermediate to advanced
196 pages
6h 55m
German
Content preview from Management im globalen Kontext
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2 Kultur in der internationalen Unternehmung
2.1 Terminologische und inhaltliche Grundlagen der Kulturthematik
Aufgabe 1: Einfluss von Kultur im Rahmen von internationaler Zusammenarbeit am Beispiel eines Auslandseinsatzes
Wissen, Verstehen, Anwenden
15 Minuten
1. Fragestellung
Die Concept AG ist ein weltweit führender Mobilitätsdienstleister im Bereich Elektromobilität.
Das Unternehmen erzielt 40 % seines gesamten Absatzes in China. Damit ist China ein strategisch wichtiger Absatzmarkt für die Concept AG. Es sollen fünf Führungskräfte der Concept AG für die nächsten vier Monate in der chinesischen Niederlassung in der Nähe von Peking tätig sein und die Geschäfte von dort aus lenken.
Die Geschäftsleitung ist der Meinung, dass die Führungskräfte ...
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