April 2022
Intermediate to advanced
196 pages
6h 55m
German
Content preview from Management im globalen Kontext
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5 Strategien in internationalen Unternehmen
5.1 Grundlagen des strategischen Managements in internationalen Unternehmen
Aufgabe 1: Definitionen von Strategie und Strategischem Management
Wissen, Verstehen
10 Minuten
1. Fragestellung
Erläutern Sie die Begriffe „Strategie“ und „Strategisches Management“.
2. Lösung
Strategien können aufgefasst werden als Handlungsalternativen zur Erreichung der festgelegten obersten Unternehmensziele, welche das Gesamtunternehmen wesentlich beeinflussen und die meist langfristig angelegt sind.
Strategisches Management umfasst dabei alle Aufgaben der Planung, Organisation, Kontrolle und Mitarbeiterführung in Bezug auf die Strategien. Strategisches Management wird in der Regel als Prozess, bestehend aus ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.