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Managerial: Accounting by Elizabeth Davis, Charles E. Davis

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Focus On

images FOCUS ON C&C SPORTS

GUIDED UNIT PREPARATION

Answering the following questions while you read this unit will guide your understanding of the key concepts found in the unit. The questions are linked to the learning objective presented below.

  1. What is C&C Sports' strategy? LO 1
  2. What are C&C Sports' greatest financial challenges? LO 1
  3. How might C&C Sports' managers generate additional cash flow? LO 1
  4. What are the potential threats to C&C Sports' future success? LO 1
  5. If you wanted to purchase baseball jerseys, baseball pants, or letter award jackets, what would you look for in a supplier? LO 1

After studying the Focus on C&C Sports, you should be able to meet the following learning objective (LO).

  1. Describe the business environment of C&C Sports.

Business decisions are always made within the context of a specific organization. To help you understand how to use managerial accounting information in making business decisions, we will focus throughout this book on a hypothetical company called C&C Sports, a manufacturer of athletic uniforms. By focusing on a single company, we hope to help you understand how managerial decisions unfold within the organization. Although C&C Sports is fictitious, its story is based on that of a similar real-world company.

C&C's History

C&C Sports is located in Brownsville, Texas, where it has been run by the Douglas family since 1928. The company ...

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