August 2011
Beginner to intermediate
750 pages
26h 1m
English
After studying this chapter, you should be able to meet the following learning objectives (LO).

The Pitch

Throughout 2011, George Douglas, CEO of C&C Sports, wondered how the year's operations would unfold. Now the picture was becoming clearer. Based on C&C's budget, the sales staff had worked hard, through increased advertising and personal contacts, to increase the sales of award jackets. They were ecstatic to learn they had exceeded their sales goal of 18,000 jackets.
However, Chad Davis, vice president for operations, didn't share in their enthusiasm. Throughout ...
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