Chapter 5

Cardinal Utility Approach

After studying this chapter, you should be able to understand:

  • It was Alfred Marshall who first discussed the role played by the theory of utility in the theory of value.
  • In Marshall’s theory, the concept of utility is cardinal.
  • The price that a consumer is willing to pay for a good is an indication of the utility of that good to the consumer.
  • Total utility is the sum of the utility, which a consumer derives from the consumption of the different units of a good.
  • Marginal utility of a good is the change in the total utility from consuming an additional unit of the good.
  • According to the law of diminishing marginal utility as the quantity consumed of any one good increases, while the consumption of all other ...

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