Skip to Content
Managerial Economics
book

Managerial Economics

by Vanita Agarwal
January 2013
Intermediate to advanced
554 pages
18h 10m
English
Pearson India
Content preview from Managerial Economics

Chapter 5

Cardinal Utility Approach

After studying this chapter, you should be able to understand:

  • It was Alfred Marshall who first discussed the role played by the theory of utility in the theory of value.
  • In Marshall’s theory, the concept of utility is cardinal.
  • The price that a consumer is willing to pay for a good is an indication of the utility of that good to the consumer.
  • Total utility is the sum of the utility, which a consumer derives from the consumption of the different units of a good.
  • Marginal utility of a good is the change in the total utility from consuming an additional unit of the good.
  • According to the law of diminishing marginal utility as the quantity consumed of any one good increases, while the consumption of all other ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Managerial Economics

Managerial Economics

Donald N. Stengel
Managerial Economics and Strategy, 2/e

Managerial Economics and Strategy, 2/e

Jeffrey M. Perloff, James A. Brander
Economics

Economics

Terry Hillman
Economics, 11th Edition

Economics, 11th Edition

Patrick J. Welch, Gerry F. Welch

Publisher Resources

ISBN: 9788131775622