April 2019
Beginner to intermediate
368 pages
7h 18m
Korean
Content preview from 만들면서 배우는 프로그레시브 웹 앱: 사용자 경험을 극대화하는 차세대 웹 앱 기술
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부록
- 363
전면 광고를 싫어하는 이유
사용자들이 앱 설치를 더 많이 하도록 필사적인 노력을 기울인 결과, 여러 사이트
에서 사이트 화면 전체를 가리는 모바일 앱 전면 광고에 의지해 왔습니다.
그러나 최근 다양한 연구를 통해 사용자가 전면 광고를 싫어한다는 사실이 밝혀
졌습니다. 독자의 시간을 낭비하고 싶지 않기 때문에 연구에 대한 링크는 공유하
지 않을 겁니다. 아마 이미 본능적으로 답을 알고 계실 것입니다. 모르겠다면 텀
블러 페이지인 ‘
I
Don
’
t
Want
Your
F
***
ing
App
’에 방문해보세요
(https
://
idontwantyourfuckingapp
.
tumblr
.
com
/
)
.
이쯤에서 조금 색다른 질문을 해 보겠습니다. 정말로 전면 광고가 효과적일까요?
2015
년, 구글은 이 질문에 대한 답을 구하기 위해 실험을 진행하기로 결정했습니
다. 이후 구글이 실험 결과를 발표했는데, 답은 아주 명확했습니다.
25
●
전면 광고에 노출된 사용자 중
9
%만이 ‘앱 다운로드’ 버튼을 클릭하였습니다
(
기억해야 할
것은, 이것이 설치 유입 경로의 가장 첫 번째 단계일 뿐이라는 사실입니다)
.
●
69
%의 사용자는 전면 광고가 뜨자마자 페이지를 닫아버렸습니다. 이 사용자들은 앱 스
토어에 방문하지도 않았고 클릭했던 웹사이트에 남아 있지도 않았습니다.
이러한 결과를 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.