November 2020
Beginner to intermediate
440 pages
10h 41m
English
Content preview from Mapping Experiences, 2nd Edition
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PART 2
PART 2. A General Process for Mapping
A general process for experience mapping consists of four iterative modes of activity:
- Initiate: Chapter 5 deals with the details of setting up a mapping initiative.
- Investigate: Alignment diagrams must be grounded in evidence. Techniques for research are detailed in Chapter 6.
- Illustrate: Visually representing how value is exchanged between an individual and an organization is a core aspect of alignment mapping. Chapter 7 covers aspects of illustrating a diagram.
- Align and envision: Chapter 8 shows ways to use diagrams in an alignment workshop, which includes proposing concepts for testing and future development.
The preceding process results in current state maps: depictions of experiences as you observe them today. The aim is to get agreement on how your team understands the experience and what problems are worth solving. Once a direction is decided upon, use mapping techniques to design solutions and test your assumptions with planned experiments, discussed in Chapter 9.
Remember: it’s not about the map (noun), but rather the mapping (verb). Be sure to involve stakeholders and team members throughout the process, at all stages. Get their feedback on your initial proposal, include them in the investigation, create the diagram together, and come together for a workshop at the end of the effort. Don’t make mapping a solitary effort. ...
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