About the Authors
Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him among the top six most influential business thinkers. The recipient of numerous awards and honorary degrees from schools worldwide, he holds an MA from the University of Chicago and a PhD from the Massachusetts Institute of Technology, both in economics. Philip has an incredible international presence—his books have been translated into more than 25 languages, and he regularly speaks on the international circuit.
Hermawan Kartajaya is the founder and chairman of M Corp. He has collaborated with Philip Kotler since 1998, coauthoring a remarkable collection of 12 books. He was named one of the “50 Gurus Who Have Shaped the Future of Marketing” by the Chartered Institute of Marketing, United Kingdom. Hermawan also received the Distinguished Global Leadership Award from the Pan‐Pacific Business Association at the University of Nebraska–Lincoln. He is also the founder of the Asia Marketing Federation, the Asia Committee for Small Business, and the World Marketing Forum.
Iwan Setiawan is the chief executive officer of Marketeers, Indonesia's leading marketing media. He is also a marketing consultant with 20 years of experience, having helped over 100 clients across different industries. He teaches marketing for the Executive MBA program at the School of Business and ...