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Marketing 6.0
book

Marketing 6.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
December 2023
Beginner content levelBeginner
256 pages
4h 46m
English
Wiley
Content preview from Marketing 6.0

Index

  • 3D portals, virtual realm branding, 225
  • 360 Reality (Sony), 55
  • A
  • Airline cabin crew, expertise, 128
  • Alexa (Amazon), usage, 52
  • Algorithms, creation, 90
  • Amazon
    • checkout technology, implementation, 108
    • customer experience, 22
  • Amazon Fresh, 108
  • Amazon Go, 108
  • Amazon One payment system, 73
  • Amazon Style, 108
  • Amazon Web Services (AWS), 22, 114
  • Ambient scents, usage, 173–174
  • Ambient sound, role, 171
  • American Girl, virtual store, 227
  • Apple Siri, usage, 52
  • Apple Stores, modern town square philosophy, 112
  • Apple, storytelling (focus), 67
  • Approaching, Probing, Presenting, Listening, and Ending (APPLE) approach, 66
  • Artificial general intelligence (AGI), 7
  • Artificial intelligence (AI), 6, 18, 43
    • advancement, 145
    • algorithms, usage, 195–196
    • assistance, ability, 78–79
    • developments, 7, 53
    • language‐based AI, 51–53, 53f
    • natives, 29, 116
    • product creation, 7
    • role, 92
    • usage, 86, 89–93, 186
  • Audiovisual elements, emphasis, 169
  • Audiovisual stimuli, 172–173
  • Auditory modality, 168
  • Augmented discoveries, 119–121
  • Augmented marketing, 197–199
  • Augmented physical spaces, 17
  • Augmented reality (AR), 9, 19, 114, 188–190
  • Authentic relationships, seeking, 49
  • Automated teller machines (ATMs), 71
  • Avatars, 20–21, 140, 143–145
  • Axie Infinity, user numbers (decline), 139
  • B
  • Bionics, 187f
  • Blockchain, 19, 21, 99–101, 153
  • Bluetooth, usage, 88
  • Body language, analysis, 193
  • Branded ...
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Publisher Resources

ISBN: 9781119835219Purchase Link