December 2023
Beginner
256 pages
4h 46m
English
Marketing's purpose always is to enhance people's lives and contribute to the common good.
—Philip Kotler
To my son, Michael, daughter, Stephanie, and grandson, Darren: I hope they will become the next‐generation creators of immersive experiences.
—Hermawan Kartajaya
Dedicated to my beloved family: Louise, Jovin, and Justin.
—Iwan Setiawan