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Marketing 6.0
book

Marketing 6.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
December 2023
Beginner content levelBeginner
256 pages
4h 46m
English
Wiley
Content preview from Marketing 6.0

Marketing's purpose always is to enhance people's lives and contribute to the common good.

—Philip Kotler

To my son, Michael, daughter, Stephanie, and grandson, Darren: I hope they will become the next‐generation creators of immersive experiences.

—Hermawan Kartajaya

Dedicated to my beloved family: Louise, Jovin, and Justin.

—Iwan Setiawan

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Publisher Resources

ISBN: 9781119835219Purchase Link