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Marketing in the Public Sector: A Roadmap for Improved Performance
book

Marketing in the Public Sector: A Roadmap for Improved Performance

by Philip Kotler, Nancy Lee
October 2006
Intermediate to advanced
352 pages
8h 19m
English
Pearson
Content preview from Marketing in the Public Sector: A Roadmap for Improved Performance

Part II. Applying Marketing Tools to the Public Sector

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Publisher Resources

ISBN: 0131875159Purchase book