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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
book

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

by Gini Dietrich, Geoff Livingston
April 2012
Intermediate to advanced
224 pages
4h 40m
English
Que
Content preview from Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

10. Plan the Entire Tactical Effort

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Publisher Resources

ISBN: 9780132939553Purchase book