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Many strategic plans end at the selection of tactics. From there, most practitioners take their marching orders back to their desks and create plans specific to their silos.
This is not enough. You must envision the entire program across all channels, plan it out in an efficient manner, and time the delivery of your efforts appropriately.
• If timed to work together, your media relations effort can provide credibility and air cover for your direct marketing, bolstering your conversion rate.
• Social media conversations and blog posts can help journalists find your story credible and your product worth buying.
• Strategic advertising in a campaign can heighten the buzz-worthiness of your online ...