April 2012
Intermediate to advanced
224 pages
4h 40m
English
book
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
by Gini Dietrich, Geoff Livingston
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Index
A
advertising
affiliate marketing, pros and cons, 30
Air New Zealand, 136
Always Be Testing (Eisenberg), 153
Andreessen, Marc, 182
approaches. See tools, selecting
AT&T, 188
Atlas Corps, 166
authenticity, in reacting versus responding to competition, 69-71
B
Babybel, 118
Banks, Tyra, 69
benchmarks, creating, 175-177, 178
Berners-Lee, Tim, 182
Bernoff, Josh, 64
Blackberry operating system, 190
Blockbuster, 75
blogs, pros and cons, 34
The Book of Five Rings (Musashi), 59, 163, 166
bounce rates, 177
BP, 65
brand ambassadors
risks of, 126
brand awareness, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.