Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

Acknowledgments

Writing your first book is an experience for everyone close to you. My mom didn’t say a word as I wrote in the wee early-morning hours during the holidays. My dad encouraged me when the days seemed to last forever. My in-laws began introducing me at parties as “our new author.” The Arment Dietrich and Spin Sucks teams picked up the slack when I most needed it. And Geoff Livingston. This never would have happened without you pushing me.

—Gini

I’d like to thank my wife and daughter, Caitlin and Soleil, for letting me work late nights and weekends to get my writing done.

—Geoff

We’d also like to say thanks to Jennifer Stevens, Anna Barcelos, and Steve Hall, who told us what we needed to hear. And to the team at Pearson—Katherine ...