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Marketing Metrics by David J. Reibstein, Phillip E. Pfeifer, Neil T. Bendle, Paul W. Farris

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Marketing Metrics, Second Edition

The Definitive Guide to Measuring Marketing Performance

Paul W. FarrisNeil T. BendlePhillip E. PfeiferDavid J. Reibstein

Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerExecutive Editor: Jeanne GlasserEditorial Assistant: Myesha GrahamOperations Manager: Gina KanouseSenior Marketing Manager: Julie PhiferPublicity Manager: Laura CzajaAssistant Marketing Manager: Megan ColvinCover Designer: Chuti PrasertsithManaging Editor: Kristy HartSenior Project Editor: Lori LyonsCopy Editor: Geneil BreezeProofreader: Debbie WilliamsSenior Indexer: Cheryl LenserCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig

© 2010 by Pearson Education, Inc.Publishing as FT PressUpper ...

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