Marketing Metrics, Second Edition
The Definitive Guide to Measuring Marketing Performance
Vice President, Publisher: Tim MooreAssociate Publisher and Director of Marketing: Amy NeidlingerExecutive Editor: Jeanne GlasserEditorial Assistant: Myesha GrahamOperations Manager: Gina KanouseSenior Marketing Manager: Julie PhiferPublicity Manager: Laura CzajaAssistant Marketing Manager: Megan ColvinCover Designer: Chuti PrasertsithManaging Editor: Kristy HartSenior Project Editor: Lori LyonsCopy Editor: Geneil BreezeProofreader: Debbie WilliamsSenior Indexer: Cheryl LenserCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig
© 2010 by Pearson Education, Inc.Upper Saddle River, New Jersey ...
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