Why does budget sizing matter?How to drive marketing performance with fact-based budget sizingCreate full budget transparency; you will be surprised by what is hidden in the cracks and crevices of your organizationOutside-in: Conduct benchmarking analyses to find out what it takes for your voice to be heardInside-out: Clarify your targets and build your budget on the activities required to reach themSaturation analysis: Review your budget in light of the expected return it will generateCombine all lenses for a holistic view on budget sizing and submit the result to practical, tactical, and strategic pressure testsKey takeawaysNotes