Chapter 2. Coordination
Stakeholders, Requirements, and Planning

2.1. Introduction

Master data present a view into the core shared information asset within the enterprise, and as such, managing the master data asset should be considered a critical component of an enterprise information management strategy. Any initiative that spans the enterprise is bound to require significant amounts of energy for coordination: identifying the key stakeholders, gaining their support, harnessing participant collaboration, gathering requirements, and establishing the roles and responsibilities of the right set of people to make the project successful. In other words, as an enterprise initiative, master data management (MDM) requires enterprise buy-in and participation. ...

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