13.1. Establishing a Business Justification for Master Data Integration and Management13.2. Developing an MDM Road Map and Rollout Plan13.3. Roles and Responsibilities13.4. Project Planning13.5. Business Process Models and Usage Scenarios13.6. Identifying Initial Data Sets for Master Integration13.7. Data Governance13.8. Metadata13.9. Master Object Analysis13.10. Master Object Modeling13.11. Data Quality Management13.12. Data Extraction, Sharing, Consolidation, and Population13.13. MDM Architecture13.14. Master Data Services13.15. Transition Plan13.16. Ongoing Maintenance13.17. Summary: Excelsior!