Most people say that it is the intellect which makes a great scientist. They are wrong: it is character.
—Albert Einstein
Breaking the code of change is not easy. You may not want to exert the necessary energy for change. However, energy is not simply a physical thing; it is also an attitude.1 You must embrace change. Achievement motivation is highest on tasks that you see yourself performing with a 50–50 chance of success.2 Good performance then becomes associated with feelings of achievement and competence.3
In order to motivate yourself and others, you must first understand four laws: (1) we are all motivated differently; (2) every person has a unique achievement pattern or motivational DNA; (3) what motivates ...
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