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CHAPTER 7

CLAIM YOUR UNIQUE SUPERPOWERS

Hurdle: Branding and Presence

The Big Question

Do others see me as I wish to be seen? Am I showing up in ways that instill confidence in the areas I wish to be known for?

The Big Lie

My effort speaks for itself, so I don’t need to worry much about my brand.

The Big Opportunity

People use their relationship capital to promote you and the unique value you offer.

The Inner Critic at Work on Branding and Presence

One-up: “I don’t care what those idiots think of me.”

One-down: “I hope I made a good impression despite what I … ” (said, didn’t say, forgot to say, wore, etc.)

What You Must Change to Run Over ...

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