Stainless Steel

When Apple introduced the first iPod, it was an audacious decision to use stainless steel for the back plate. Yes it’s beautiful, but it’s also a material that goes against expectations because it dents and scratches easily. However, the use of this ‘real’ material in place of plastic has changed the world’s expectations of materials in consumer electronics.

Well before Apple redefined the perceived applications of stainless steel, its introduction – under patents taken out in 1914 – provided the opportunity for a new language for products and in new product territories. This ‘non-rusting’ powerfully strong steel changed the world from its origins in Sheffield in the UK, which became a global hub for the material.

Stainless steel ...

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