Microsoft Dynamics 365 For Dummies

Chapter 9

Creating and Nurturing Leads with Marketing

IN THIS CHAPTER

Bridging the gap between your marketing department and your sales force

Understanding the new capabilities recently added to Dynamics 365 for Marketing

Navigating within Dynamics 365 for Marketing, including advanced settings

Exploring lead scoring models, customer journeys, and marketing segments

Creating better emails using email templates

In the spring of 2018, Microsoft added a whole slew of exciting new capabilities to Dynamics 365 for Marketing. A new marketing menu called a site map (See Figure 9-1) lets you navigate to previous features such as Accounts, Contacts, Leads, and Opportunities but also gives you access to lots of new selections, including:

• Lead Scoring Models
• Customer Journeys
• Marketing Emails
• Marketing Pages, Forms, and Websites
• Segments

FIGURE 9-1: Marketing Site Map menu in Dynamics ...