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Microsoft Dynamics™ CRM 4 For Dummies®
book

Microsoft Dynamics™ CRM 4 For Dummies®

by Joel Scott, David Lee, Scott Weiss
July 2008
Beginner to intermediate content levelBeginner to intermediate
408 pages
8h 59m
English
For Dummies

Overview

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start!

Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:

  • Maintain and manage all your customer informationw

  • Personalize Microsoft CRM to work for your business

  • Set up CRM to support sales, marketing, and customer service

  • Use the Outlook client

  • Manage territories and business units

  • Create and manage activities

  • Generate quotes and invoices

  • Implement and manage a marketing campaign

  • Work with contracts, and much morelistitem

Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

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Publisher Resources

ISBN: 9780470343258Purchase book