Chapter 28 The analytics revolution
Questions answered in this chapter:
What is analytics?
What is predictive analytics?
What is prescriptive analytics?
Why has analytics increased in importance?
How important is analytics to your organization?
What do you need to know to do analytics?
What difficulties can occur when undertaking an analytics implementation?
What trends will affect future developments in analytics?
Answers to this chapter’s questions
What is analytics?
Analytics is the practice of using data to help make decisions that better meet an organization’s objectives. Typical objectives include maximizing profit, minimizing cost, reducing financial risk, improving health care and educational outcomes, reducing crime, and so on. Of ...
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