Contents
INTRODUCTION: THE ART AND SCIENCE OF MOBILE AND SOCIAL FUNDRAISING
PART 1 CREATE AND IMPLEMENT A MOBILE AND SOCIAL FUNDRAISING STRATEGY
1 NONPROFIT TECHNOLOGY AND FUNDRAISING
All Online Communications and Fundraising Are Now Mobile and Social
Mobile and Social Media Are Powerful Fundraising Tools
How Demographics Play a Role in Mobile and Social Media
Upgrade Now, or Become Obsolete
Step 1. Conduct an Online Communications and Fundraising Audit
Step 2. Organize a Meeting to Ensure Organizational Buy-In
Step 3. Write a Mobile and Social Fundraising Strategic Plan
Step 5. Create a System to Track, Evaluate, and Report Success
Step 6. Implement Your Mobile and Social Fundraising Strategic ...
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