Praise for Monster Transformation
“Smart transformation isn’t about speed—it’s about focus and smarts. Monster Transformation presents a superb map for how leaders can navigate disruption with insight, discipline, and a little humor. It’s a must-read for anyone who doesn’t want to chase shiny objects in an era where AI is going to create a lot of them.”
—NICHOLAS THOMPSON,CEO, The Atlantic
“Change doesn’t fail from a lack of ideas. It fails because we don’t face what’s in the way. Monster Transformation shows you how to name it, fight it, and win. If you’re serious about leading change, get this book in your hands before the next monster gets in your way.”
—BRYAN KRAMER,bestselling author of Shareology: How Sharing Powers the Human Economy
“This is not just another business transformation book. Lightman, Masood, and Hirsch distill unique and complex transformation strategies into practical, actionable insights and approaches and then use interesting and relevant case studies to bring their insights and models to life. Whether you’re leading a department, a start-up, or a multinational, this book will challenge your assumptions and better equip you and your team to drive ‘always-on’ transformation and organizational learning.”
—TROY ALSTEAD,former COO, Starbucks
“Change—big, disruptive, eye-popping change—is headed your way, as it is for every organization. Remember that Sears was the leading retailer in 1995. Ari Lightman, Rafeh Masood, and Gary Hirsch have crafted a delightful ...
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