Chapter 1

An Overview: Multicultural Behavior and Global Business Environments

Multiculturalism is a synergistic social chain which integrates all human synergies.

Chapter Objectives

When you have read this chapter you should be able to:

  • develop conceptual skills to integrate all types of human behavior,

  • indicate why managing people from diverse cultures is an essential task,

  • understand the increased role of the level of organizational productivity through cultural synergy,

  • develop a framework of analysis to enable a student to discuss how to manage multinational organizations,

  • develop an understanding of the scope of multinational businesses and how they differ from domestic enterprises, and

  • develop an ability to analyze and evaluate qualitative ...

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